Referral services are a valid marketing strategy for your practice
A referral service is beneficial for a Georgia attorney if he or she has a specialized practice that is less common than most litigation practices. A referral service can also benefit an attorney who is just starting a practice and wants to build a client base. The marketing exposure is often less expensive than using the yellow pages and/or billboard advertisements. Even a practicing attorney can use a referral service to perhaps gain more business. For example, law firms might use a referral service to hire an attorney for a special case it normally does not handle. This type of exposure can help to build the attorney’s reputation.